Range & Rural × LOVR

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Agent Outreach · Prepared for Range & Rural
A thousand introductions, ten a day.
Prepared for
Cara Leighton · Range & Rural
Scope
Agent list, your own hub, outreach, ads and socials
Year
2026
Where we are

Your capability statement is printed and your brochure is done. They are the right things to put in front of agents, and right now they are going out one handshake at a time.

You told us you want to meet these people yourself, and that is exactly right. That is what wins the referral. What follows simply makes sure that when you walk in the door, they already know who you are.

How it works

Start to finish, in order.

01

We build the list

Around a thousand agents across Bulimba, Hawthorne and the surrounding suburbs. Name, agency and email, each one checked. We widen the map until we have that number. At ten a day, that is roughly a hundred days of introductions.

02

You get one place for all of it

Your own private area online. Every agent sits in there, and you can see who has heard from you, who has replied and who you have already met. One screen you open in the morning that tells you who your ten are today.

03

You turn up in person

The part that actually wins the work, and it stays yours. The list tells you who to call in on and where they are, you arrive with the capability statement, and we mark them off. Nothing to remember, nothing to write down.

04

You send the emails yourself

Ten a day, from your own address, using the templates we set up in your hub with your capability statement already attached. You pick your ten, press send, and the hub records who has had one. Two minutes a morning, and it always reads personal because it came from you.

05

Ads run underneath it all

One campaign, six pieces to start, pointed at the agents on your list and at the people who look you up afterwards. We manage it and swap three fresh pieces in each month so it never goes stale. The door opens easier when your name is already familiar.

06

Everything comes back to one place

An agent who answers an ad, or fills in the form on your website, lands in the same hub as everyone else and gets two short emails from you over the following week. Two only. Then it is over to you for the conversation.

What this looks like for you

You open one screen. It shows you ten agents. You call in on the ones near you and send the rest their email straight from the hub, the ads are running underneath all of it, and anyone who has replied is sitting there waiting for you.

That is the whole of it. You set the pace, and if you want to slow down for a fortnight while you are on a job, we slow it down. Nothing is lost and nothing gets missed.

Inside the build

Exactly what gets set up.

  • Your agent list
    Around a thousand agents across your suburbs, checked and de-duplicated, with name, agency and email.
  • Your own hub
    A private area online with every agent loaded in, and a simple view of who is where in the conversation.
  • Your domain and mailbox
    rangeandrural.com.au set up with a proper mailbox and sending configured, so your emails arrive where they should.
  • Your email templates
    The introduction and the follow up built as ready made templates in your hub, capability statement already attached, so sending is two clicks.
  • Your ads, made and live
    One campaign and six ad pieces built from the photography and film we already shot, running to two audiences, the agents on your list and the people who look you up afterwards.
  • Your website enquiries connected
    Anyone who fills in the form on your site lands in the hub with everyone else, not in a separate inbox.
  • The two email follow up
    Two short emails over the following week for anyone who comes in from an ad or the website. Two only.
  • Your socials switched back on
    Thirty six posts built from the photography and film we already shot, three a week for three months, loaded and scheduled.
One thing we need first

Before any email goes out in your name we set rangeandrural.com.au up properly with a mailbox on it, so your introductions arrive where they should. It is a small job, it is already in the build below, and we just need your go ahead to get on with it.

The investment
$6,000 to buildEx GST · 50% to start, 50% on completion
$1,400 per monthEx GST · Running it, plus the software it sits on

Advertising spend is separate and goes straight to Meta on your own card, so you are never paying us a margin on it. We will recommend a sensible starting level once we can see the size of the audience. No minimum term.

  • The build
    Everything stood up, once
    The list, the hub, the domain and mailbox, your email templates, the ads made, the tracking, the website form connected and your three months of posts loaded.
  • The monthly
    Running it for you
    Your campaign kept live and tuned with three fresh pieces a month, the hub and your sending kept running, and a plain monthly report. You send the introductions yourself, so there is no sending fee.
  • What you own
    The relationships, always
    The agent list and every conversation in it are yours, with a full export any time you ask. It quietly becomes a database of agent relationships that belongs to Range & Rural.
The build, line by line

What the build is made of.

  • $800 · Your agent list
    Around a thousand agents across your suburbs, sourced, checked and de-duplicated, with name, agency and email.
  • $1,800 · Your hub, set up
    Your private area built, every agent loaded into it, and the daily view that tells you who your ten are.
  • $600 · Your domain and mailbox
    rangeandrural.com.au set up with a proper mailbox and sending configured, so your emails arrive where they should.
  • $400 · Your email templates
    The introduction and the follow up built as templates in your hub, capability statement attached, ready for you to send.
  • $1,200 · Your ads, created
    One campaign and six ad pieces, sized for every placement, built from the photography and film we have already shot for you.
  • $500 · Your website connected
    The enquiry form on your site wired into the hub, and the small invisible tracking added.
  • $400 · The two email follow up
    The two short emails that go to anyone who comes in from an ad or from your website.
  • $300 · Your socials, activated
    Thirty six posts, three a week across three months, built from the photography and film we already shot and scheduled out.
The build, all in

$6,000 ex GST. 50% to start and 50% on completion. Everything above is done once and it is yours.

The monthly, line by line

What the monthly covers.

  • $1,200 · The ads, managed
    Your campaign kept live across both audiences, budget and targeting tuned as we learn who responds, and three fresh pieces swapped in every month, or sooner if one starts to tire.
  • $200 · The software
    The hub itself, and the sending your emails run on.
  • Included · Your monthly note
    A plain page on who was reached, who replied, and what the ads did.
The monthly, all in

$1,400 ex GST. You send the introductions yourself, so there is nothing to pay us for that. Advertising spend sits outside this and goes straight to Meta on your own card, so you never pay us a margin on it. Your three fresh ad pieces a month are included in that. The next three months of social posts are quoted as you need them. No minimum term, and you can pause any month.

The next step
One sign off, and by this time next week the list is being built and your domain is live.
Prepared by LOVR for Range & Rural
Nath Thompson · Systems & Outreach · nath@lovr.agency